Trailer Campaign Management

Movie distributors rely extensively on the response generated by the new trailers that are released across theatres. Traditionally, while they evaluate response to the movie based on verbal feedbacks and manual assessments, Baryons’ Trailer Campaign Management tool offers a strategic approach at capturing realistic data to drive subsequent marketing campaigns.

The TCM workflow is divided into:

  1. Trailer Scheduling
  2. Schedule Review and Approval
  3. Viewership Correlation
  4. Business Intelligence on Impact of Trailers
Baryons’ Trailer Campaign Management tool offers a strategic approach at capturing realistic data to drive subsequent marketing campaigns.

Baryons’ Trailer Campaign Management tool offers a strategic approach at capturing realistic data to drive subsequent marketing campaigns.

A complete web based application, TCM works by offering accomplished control over the trailer scheduling, roles assigning and theatre selection. The best of all, campaign details including duration and preferred time being conveyed all at once to a number of theatres.

Once the campaign has been executed as per set guidelines, reverse flow of details covering audience response, total viewership and the number of times trailer shown are acknowledged back.

Such information gathered over a set period can be cumulatively processed to generate useful analysis.

Baryons’ TCM benefits

  • Selective scheduling based on - language, geography and audience preferences
    Baryons is a software application outsourcing company in Bangalore.
  • Ensuring transparency in showcasing trailers
    Baryons’ Trailer Campaign Management tool offers a strategic approach at capturing realistic data to drive subsequent marketing campaigns.
  • Correlate trailer performance to actual movie viewership
    Baryons provides software application for BPO companies.

This was just a glimpse of how amazingly TCM can bring greater outcomes.

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