A prosperous brand is strengthened by growth from inside to outside and by maintaining a continuous relationship with not only external but internal assets as well. Products are displayed at the front-end stores and outlets and a strategic check on their performance ensures appropriate positioning in the competition.
However, with no such direct tool for brisk processing, QA teams have difficulty in identifying actual ambiguous points in brand building.
The results in ambiguous branding and no scope of quality check and remedy. The Connect & Audit Portal (CAP) from Baryons creates a seamless workflow for the auditors to directly communicate with the licensed stores and exclusive outlets; monitor their performance and decide required ratings.