Trailer Campaign Management
Movie distributors rely extensively on the response generated by the new trailers that are released across theatres. Traditionally, while they evaluate response to the movie based on verbal feedbacks and manual assessments, Baryons’ Trailer Campaign Management tool offers a strategic approach at capturing realistic data to drive subsequent marketing campaigns.
The TCM workflow is divided into:
- Trailer Scheduling
- Schedule Review and Approval
- Viewership Correlation
- Business Intelligence on Impact of Trailers