If the Constitution was a movie, the Preamble would be the trailer! Henry Rollins

Trailer Campaign Management

Movie distributors rely extensively on the response generated by the new trailers that are released across theatres. Traditionally, while they evaluate response to the movie based on verbal feedbacks and manual assessments, Baryons’ Trailer Campaign Management tool offers a strategic approach at capturing realistic data to drive subsequent marketing campaigns.

The TCM workflow is divided into:

  1. Trailer Scheduling
  2. Schedule Review and Approval
  3. Viewership Correlation
  4. Business Intelligence on Impact of Trailers

Baryons’ Trailer Campaign Management tool offers a strategic approach at capturing realistic data to drive subsequent marketing campaigns.

A complete web based application, TCM works by offering accomplished control over the trailer scheduling, roles assigning and theatre selection. The best of all, campaign details including duration and preferred time being conveyed all at once to a number of theatres.

Once the campaign has been executed as per set guidelines, reverse flow of details covering audience response, total viewership and the number of times trailer shown are acknowledged back. Such information gathered over a set period can be cumulatively processed to generate useful analysis.

Baryons’ TCM benefits

Selective scheduling based on - language, geography and audience preferences

Correlate trailer performance to actual movie viewership

Ensuring transparency in showcasing trailers

This was just a glimpse of how amazingly TCM can bring greater outcomes.

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