With this knowledge in mind, would it not be beneficial to have a mobile app tailored to position your product/service in a secure, yet easy-to-reach way.

6 reasons for your business to be mobile ready

Customer Engagement: The fact that each customer can download an app, requires an effort, however minimal, on the part of the customer to check out the product/service and allows the customer to verify that the promises made by advertising are indeed true and hold up to scrutiny.

Point of Sale: A mobile app, like its counterpart—the website, of a company allows the customer to browse through the various offerings, choose their preferred product, and buy it immediately. A customer instantly connects to the product and can buy what they want without further delays or leaving a gap between ‘want’ and purchase, making it wholly beneficial to the company.

Ease of use: Some of the best designed apps have minimal number of pages for their customers to navigate from the homepage, browsing and adding the product to their shopping cart, and to the check out counter where it connects to an online payment gateway. The structure and design of the app has to feel intuitive to a first-time user of the app; the user should feel guided to the next step of the process by the app without feeling encumbered by the navigation. Otherwise, the customer may give up after the second or third attempt.

Visibility: Having a mobile app announces that you are serious about connecting with your customers in their preferred way in a way that they would be comfortable in judging whether your product falls within their requirement or not.

Customer profiling: Based on the customer’s usage of your app, you will be able to glean information based on previous purchases, age, preferred products, marital status, browsing history which will give you an advantage of what kind of products to pitch to them in the future. All this will result in continued customer delight.

Legitimacy: Having your mobile app in Google Play Store and Apple Store adds a legitimacy to your company and its products. These are the most popular and trusted platforms for launching your app and uploading them is very easy and costs only $5 for uploading an app into the Google Play Store.

Learn more on how easy it is to get your app up and running on the Google Play Store and the Apple Store

For Google Play: http://www.instructables.com/id/Publishing-an-Android-App-to-the-Google-Play-Store/

For Apple Store: https://developer.apple.com/library/ios/documentation/IDEs/Conceptual/AppDistributionGuide/SubmittingYourApp/SubmittingYourApp.html

The post Why Your Business Needs to be Mobile Ready? appeared first on Baryons Software Solutions.

Below is the glimpse at some of the lucrative features it garners for your business.

1. Instant access to data

A CRM tool helps access handy information from a centralized database.

A CRM tool helps access handy information from a centralized database. Thus, the sales guy doesn’t have to retreat back to the office or call upon subordinates to fetch specific data at run time. The CRM tool is usually integrated with other modules. Lesser time in acquiring information results into faster sales processes.

2. Easy to deploy and maintain

Though it could be claimed for any app over a web services portal but lesser resources that go into maintaining CRM on mobile platforms directly influence the expenses and ultimately the Return on Investment. It also reflects at the end level when profits against expenses are reported.

3. Abbreviates escalation rate

If a customer can buy everything online with a few taps, he would expect similar responses to queries made. Longer turnaround times and delays can’t be afforded anymore. A mobile CRM solution helps access such updates and get responses in a timely manner. Thus, helps cut down on escalation rates and meets customer satisfaction.

4. Enhancing service consultant’s efficiency

Around 50% of the issues are left unresolved because the technical agent is found entangling with primitive and slow user interfaces, disconnected systems and lack of coordination amongst modules to share information. Mobile CRM is incepted out of lightweight developments that make the UI more responsive, fast and durable.

5. Easily customizable

Mobile CRM applications can be customized according to extempore business requirements on the spot. Critical data from the inventory management module or the fluctuating pricing models could be accessed to provide an accurate business roadmap.

6. Shortening Sales Cycle

With information easily accessible on a handy device, the dependency on back office systems and other subordinates decreases and thus the sales guy get more time to focus on innovative ways to acquire further opportunities. Thus, delivery time decreases.

If you haven’t incarnated your CRM presence onto mobile yet, you are surely at 22% loss. Reach out to Baryons’ experts on Mobility via CRM and realize the potential.

The post 6 reasons: The growing buzz about Mobility and CRM appeared first on Baryons Software Solutions.

This hints for more focus on portal improvisation and an exciting 2016 for e-commerce.

Here’s what the smartest minds in the business have begun working on –

1. CRM Analytics

The best CRM systems allow seamless integration with your site. Automated capturing of real time user activity; time spent on browsing an item, number of visits vs. purchases, feedbacks and reviews return value and many significantly. Accurate analysis means better decision making

2. Mobility

Shoppers have admitted a better opinion of a brand on mobile. Nothing could drive compulsive shopping more spontaneously than 4 easy taps on an app loading in less than 3 seconds. The biggest brands have their money riding high here.

3. The Social Selling

Adding much to the average user promoting you across social networks, you can sell directly with the plugins right there on your brand page. You deserve rocket sales if already implemented!

4. Visitor above visits

Converting every visitor into potential lead has replaced betting on total number of visits. Contextual shopping is the rage where a customer is fed with updates and offers relative to his previous search or purchase.

5. Rich Content

Stunning HD pictures and arresting tag lines have compelled users to browse more. This also pitches for highlighted brand value and product features. Stuffing the page with hundreds of products to scroll down; not cool, right?

Extra Tip: The digital Wallet

Digital wallets cut down on the entire cycle of validations, OTPs, multiple logins etc.; to single tap pay. Get at least 3 leading digital wallets in payment choices. Users will rely more as these wallets will offer interest on the money reconciled.

To prosper, experiment with your forecast instinct. Demand more from your e-commerce developer.
Proportional benefits are guaranteed!

The post 5 impactful e-commerce trends in 2016 – A quick run through appeared first on Baryons Software Solutions.