Companies have spent millions of dollars in marketing, running attractive ADs and campaigns to promote their niche. However, there is a wide chasm in the traditional marketing strategies – how can the company gauge the effectiveness of its marketing efforts?
Big Data provides opportunities for marketers to add the missing math to their creativity. Marketers can analyze data to attach significant results to their brand building exercises. These valuable insights can help organizations to take informed sales and marketing decisions. (more…)
Do you realize how much data is floating on the digital medium today? The fact is that social media, online transactions, GPS enabled data from personal devices, customer enrollments, feedback systems, digital sensors – all are uploading data to the web!
So far so good, but what’s the use of data, if it cannot be useful enough? This form of data is not ‘one size fits all’. Imagine how many types of database schemas will be designed to store the various types of data. Can there be a generic template defined for say video clips of varying lengths and specifications? (more…)